36% of Israeli youths watch Channel 24, the Israeli Music Channel.
Israeli youths prefer MTV to all other television music channels, according to a new Teleseker survey in November, commissioned by IMH. The survey sampled youths ages 12-17. IMH sells advertising time on MTV.
Unprompted, 68% of the respondents said they watched MTV for at least one hour a day. When prompted, 80% of the respondents reported watching MTV, compared with 36% who said they watched Channel 24, the Israeli Music Channel. The figures are similar to those obtained in previous MTV surveys, and have not changed significantly since Channel 24 came on the air. It should be noted that Channel 24 began a full broadcasting schedule only this week.
IMH CEO Dan Ron said the number of customers advertising on MTV was 23% higher in 2003 than in 2002, and advertising by existing customers rose by 105%.
Published by Globes [online] - www.globes.co.il - on December 24, 2003