Kimberly-Clark president developing and emerging markets Robert E. Abernathy will visit Israel next week.
Kimberly-Clark (NYSE:KMB) has invested approximately NIS 150 million in Israel over the past two years, through Hogla-Kimberly, said Kimberly-Clark president developing and emerging markets Robert E. Abernathy. He made the comment in advance of his upcoming visit to Israel next week to inaugurate a new paper products factory in Nahariya.
Kimberly-Clark considers Hogla-Kimberly a success story, mainly because its Huggies brand diapers have taken market share away from Procter and Gamble (NYSE:PG) brands in Israel. Kimberly-Clark also transferred production of premium quality Huggies and Kleenex for international markets to Hogla-Kimberly, because of the latter's low costs. Hogla-Kimberly's main marketing activities in the past year have been to penetrate Kotex brand feminine hygiene products, launch a new Lily brand toilet paper, and to consolidate all kitchenware products under the Nicole brand.
Hogla-Kimberly annual sales are estimated at NIS 900 million, and it invests an estimated NIS 50 million a year in advertising and marketing.
Published by Globes [online] - www.globes.co.il - on May 4, 2004