The company aims to win 6% market share, or 50,000 subscribers, within a year.
NetVision today launched its international calls service, using the 017 prefix. Like other competitors in the sector, it is offering sales campaigns and discounts to attract customers.
NetVision has no plans for billboard, radio or television ad campaigns. It will initially offer its service to its 250,000 Internet subscribers through direct mailing and telephone calls. The company aims to win 6% market share, amounting to 50,000 subscribers, within a year.
NetVision will offer a variety of payment plans. For instance, the first ten minutes of calls each month will cost NIS 0.17 per minute, with subsequent calls costing NIS 0.44 per minute. Alternatively, NetVision is offering a 35% discount to most international destinations for a fixed fee of NIS 4.90 a month.
Published by Globes [online] - www.globes.co.il - on November 17, 2004