Minicom Advanced Systems, an Israeli provider of audio/video distribution systems for digital signage installations, announced today that its systems have been deployed at the James Richardson duty free shop at the new Ben Gurion 2000 airport terminal.
The James Richardson store has one of the largest digital signage installations in Israel, with 26 Minicom video display systems narrowcasting to 63 50" plasma screens placed around the store.
Some of the signs are used to inform shoppers about custom regulations and to publish monetary conversion rates, but most of the digital signage system is dedicated to point of purchase (POP) advertising.
Minicom VP marketing Eran Kessel said, "The right video distribution system can amplify the power of the in store digital advertising, by bringing your message to shoppers in the aisles or queuing up at the cashier." Kessel added that POP is not new, but the digital version tends to attract more attention and can increase sales anywhere between 30% and 100%, depending on the item.
Ran Shapira, the project integrator, chose Minicom because of its price/performance ratio. "Minicom's Video Display System distribution units had eight RJ45 outlets, double and even quadruple what the competition offered," noted Ran. "When you are piecing together a project of this size, the numbers really start to add up. Minicom provided the most performance for the best value."
Minicom Advanced Systems is a developer of video over CAT5 technology and a manufacturer of professional audio/video distribution systems for the last mile of connectivity in digital signage applications. Minicom also provides CAT5 and IP KVM solutions to the server management market.
Published by Globes [online], Israel business news - www.globes.co.il - on Monday, July 25, 2005