B2B marketing platform co Folloze raises $3.3m

The investment was led by NEA, Cervin Ventures and TriplePoint Ventures, with participation by angel investors.

B2B sales and marketing engagement platform developer Folloze has closed $3.3 million in seed funding to expand its marketing activities. The investment was led by NEA, Cervin Ventures and TriplePoint Ventures, with participation by angel investors.

Folloze was founded in late 2013 by CEO Etai Beck, CPO David Brutman and CTO Zvika Menachemi. Headquartered in Palo Alto, California, the company's development office is in Israel in Modi'in.

Folloze enables sales and marketing teams to attract and win more business by transforming how they engage potential clients. Today’s B2B buyers have much more information and expect a more consumer-like online experience. With Folloze, sales teams can meet that need; they are able to give prospects a powerful buying experience and then interact with them at their exact moment of attention. The company is already servicing dozens of enterprise level and Fortune 500 customers as well as small and mid-size companies including Digium, Vidyo, Endogastric Solutions, Versaic, Siklu and Butterfly Investments.

NEA general partner Kittu Kolluri said,“The B2B buying process has changed drastically in recent years, but sales has failed to transform accordingly. Sales and marketing teams need to engage customers in a smarter way rather than just chasing deals. Folloze expands the sales team's toolbox. It helps them leverage marketing techniques to better connect with customers and supercharge the sales process."

Beck said, “Agility is the key: our customers can quickly create, learn and iterate at scale. A Folloze customer from the networking industry slashed the roll out of a new campaign from four weeks to two days. Another customer sent out 1,200 personalized content boards in just a few weeks, achieving a remarkable 30% click-through rate and engagement by two-thirds of the target audience."

To enable sales and marketing teams to work with their existing tools, Folloze seamlessly integrates with many popular platforms, such as Salesforce.com, Box, Eloqua, Hubspot and MailChimp.

Published by Globes [online], Israel business news - www.globes-online.com - on April 8, 2015

© Copyright of Globes Publisher Itonut (1983) Ltd. 2015

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