US fintech company Broadridge has completed the acquisition of ActivePath, an Israeli-based digital technology company that specializes in customer communication. No financial details about the acquisition were disclosed.
ActivePath's technology enhances the consumer experience associated with consumer statements, bills, and regulatory communications. The Israeli company will expand Broadridge's ability to transform and accelerate the pace of digital adoption, further strengthening its governance and communications businesses.
ActivePath was founded in 2007 by Aryeh Mergi, Ram Cohen, and Ariel Walersztajn. The company raised $16 million before merging with New York-based PowerInBox in 2016.
ActivePath's platform enables enterprises, including banks, brokers, healthcare providers and other billers, quickly compose and project HTML experiences typically found on brand websites and apps into interactive email with new levels of personalization, engagement, and security. In addition to email, ActivePath when combined with the Broadridge platform enables full omni-channel capabilities including SMS, social, audio UI, chatbots and personal cloud solutions.
ActivePath CEO Avi Weiss said, "ActivePath is aligned with the Broadridge mission to lead the transformation of communications into valuable touchpoints for both consumers and brands alike. We are thrilled to support Broadridge's global growth and excited to welcome them to the innovative Israeli market."
"Despite consumers' interest for all-things digital, many brands struggle to create a compelling digital experience and convert their customers from print communications," said President of Broadridge Customer Communications, Doug DeSchutter. "Broadridge continues to invest to accelerate the digital transition for our clients and their customers, leveraging technology, data, and channel partnerships to make the experience better and more convenient. In ActivePath, we gain a founding management team with rich entrepreneurial experience and a proven track record of innovation, and we are delighted they are joining the Broadridge family."
Published by Globes [online], Israel business news - www.globes-online.com - on March 27, 2018
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