Israeli start-up Applicaster, which provides cross-screen TV apps today announced a Series B funding round of $10.5 million., The round was led by Pitango Venture Capital with participation of current investor 83North Venture Capital (Formerly Greylock IL). This brings total funding to date to $18.5 million.
To date, Applicaster has launched over 100 applications for over 40 customers around the world, viewed and touched by millions of people. Its offering provides versatile tools for Tier-1 commercial broadcasters, and the right strategies for pay TV channels, Cable Cos and YouTube stars. Customers include Univision, Endemol, FremantleMedia, Talpa, Mediaset, Televisa, Telefe, Fox Intl, Mediacorp, and many more. Applicaster’s scalable solutions seamlessly integrate into current broadcaster workflows, and serve to increase engagement with TV content and promoted brands with transmedia, social TV, second screen and gamification activities.
Applicaster was founded in 2009 by CEO Jonathan Laor and CTO Neer Friedman.
Laor said, "Applicaster has championed the App-Driven TV transformation for several years now, and we’re thrilled to see the take up in Europe, the United States, LATAM and Asia over the past 12 months.”
Pitango managing general partner Isaac Hillel, who has joined Applicaster’s board of directors, said: “The continuous evolution in the TV industry and mobile viewing habits present an immense growth potential for Applicaster’s offering. The company is transforming TV shows into an emotional and exciting experience that viewers are connected to all week."
Applicaster's solutions and products span all TV genres; news, sports, entertainment, kids programming and scripted shows, offering strong sponsorship and advertising tools. The company is integrated with leading TV technology providers, to create a comprehensive offering.
Published by Globes [online], Israel business news - www.globes-online.com - on February 17, 2015
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