artimedia Ltd., a leader in the development of advanced video advertising technology, and “Globes”, Israel’s leading economic and financial website, signed an exclusive cooperation agreement on Wednesday, under which all “Globes” desktop and mobile video inventory will be automatically managed and sold by artimedia’s program advertising network.
In the past few months, “Globes” and artimedia ran a pilot with selected brands, including Directinsurance, Mega Retail Ltd., and Volkswagen importer Champion Motors Ltd., which used the EngageRoll tool for campaigns on “Globes TV” content. EngageRoll allows views to skip advertising videos and pay through the cost-per-view (CPV) model, based solely on real views of advertisements. The results of the pilot showed positive responses by viewers to the new advertising format, with higher than average complete viewing rates of advertisements.
The agreement will allow advertisers and ad agencies to directly and independently upload campaigns on the “Globes” video channel, which airs dozens of videos a week on economic, real estate, lifestyle, vehicle, technology, and other subjects, through the advanced artimedia interface for managing and optimizing campaigns in real time, and with full control of the pricing, focus, and performance.
The artimedia advertising network offers an extensive reach that covers more than half of the video viewing market of premium online Israeli content, combining interactive advertising formats that maintain the viewer experience and show the viewer material customized to his behavioral profile and Internet use tendencies. The agreement with “Globes” online follows an agreement that artimedia recently signed with Walla Communications (TASE: WALA) to install its vide program platform on the portal.
“artimedia’ video analysis technology is a global leader. It will, without question, improve video advertising at “Globes”, creating considerable value for advertisers, and will boost demand for video advertising on the site. The global trend shows a clear increase in online video advertising viewing rates thanks to the introduction of direct program channels that offer high-quality advertising options at a known location and at known terms,” said artimedia founder and CEO Dr. Ofer Miller.
”Globes” Internet VP Gideon Uzan said, “We are proud to join the video advertising revolution. Artimedia’s innovative platform will offer users a more pleasant viewing experience, and will provide advertisers with smarter and more effective advertising formats. The measure will help Israeli brands reach the high-quality target audience of “Globes” in a focused and precise way.”
Dr. Miller founded artimedia, a subsidiary of Artivision pte. Ltd. (SGX: 5NK) a public company listed on the Singapore Stock Exchange, in 2008.
Published by Globes [online], Israel business news - www.globes-online.com - on May 7, 2015
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