Google Flights, the search engine for air fares, has now introduced a Hebrew version. Google Flights is a search engine that helps consumers find the cheapest flights between destinations by comparing fares. Google Flights also provides real-time tracking of flights from takeoff to touchdown as well as other data and statistics about flights.
Google launched Google Flights in 2011 after understanding that most people begin their search for the best travel deals on Google itself. In order to launch Google Flights, Google acquired a US company called ITA flight information software for $700 million in 2010.
Google Flights does not engage in the actual sale of flight tickets but for bookings, transfers users to the websites of the carriers themselves. A popular Google Flights feature is real-time tracking of price changes of fares and email user-alerts.
Recent research by Eshet Tours of Israeli consumer behavior found that 53% of Israeli tourists book flight and hotels separately and 81% of such bookings are made online. 52% of Israelis who do book their flight and hotel together do so online. 67% of Israelis who book flights do so online. Only 23% of Israelis book flights by telephone and just 10% prefer to actually go to a travel agent.
Published by Globes [online], Israel business news - www.globes-online.com - on August 13, 2018
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