Israeli big data co Crosswise raises $3m

start up  picture: shutterstock

Crosswise's technology anonymously identifies which devices-such as smartphones, tablets, PCs and digital TVs-are being used by individual consumers.

Israeli cross-device identification mapping developer Crosswise announced today that it has closed a $3 million Series A round of financing. The investment was led by pereg Ventures with the participation of ZhenFund, Emerge and existing investors Giza Venture Capital, OurCrowd and Horizons Ventures. The company will use the funding to expand its international presence and increase its sales and marketing efforts.

Crosswise's technology anonymously identifies which devices-such as smartphones, tablets, PCs and digital TVs-are being used by individual consumers. Identifying these connections from among billions of different devices allows companies to shift their advertising, retargeting, content personalization and marketing analytics from being device-focused to being person-focused. The results include improved online experiences for consumers, dramatically improved marketing ROI for advertisers, and more valuable ad space and audience segments for publishers.

Crosswise founder and CEO Steven Glanz said, "This is a very exciting period in the evolution of digital marketing and analytics, and we look forward to helping many more advertisers and publishers improve their relationships with customers and increase the ROI of their online investments."

"I see significant potential in the Chinese market for unique technological solutions such as the one provided by Crosswise," said Xu Xiaoping, Founder of ZhenFund, and investor in and advisor to Emerge. "Crosswise's solution will help Chinese companies grow, both in the Chinese market where mobile device use is growing rapidly, and also in global markets."

Published by Globes [online], Israel business news - www.globes-online.com - on September 2, 2015

© Copyright of Globes Publisher Itonut (1983) Ltd. 2015

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start up  picture: shutterstock
start up picture: shutterstock
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