Israeli customer insight company ciValue has closed a $2.4 million seed round from Nielsen Innovate, Mac Fund, a Korean - Israeli fund, Deutsche Telekom and other investors. The financing will support the rollout of the company’s cloud-based, self-service customer analytics and personalization solution for grocery, health and beauty retailers.
Despite the volume and richness of customer data collected by grocery stores and pharmacies from purchases, website behavior and apps, using customer data to enhance customers’ loyalty and engagement remains an elusive target. For most retailers, it means hiring a service-based consulting firm for a long-term project, which may deliver good but limited results on a narrow range of products and/or customers.
To enable grocery, drug stores, and health & beauty retailers to take control of their personalized marketing strategy, ciValue is rolling out a new cloud-based, self-service customer analytics and personalization solution to facilitate engaging directly with customers.
ciValue CEO and founder Beni Basel said, “As a former enterprise CRM executive I’m painfully aware of the massive investments that retailers make just to enable basic use of their own data. With ciValue, we believe in putting customer science in a box, and giving control of that box to marketers, and through them, giving value to suppliers."
Published by Globes [online], Israel business news - www.globes-online.com - on March 27, 2016
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