Milk & Honey distillery plans to export most of its first batch of 100,000 bottles.
Tel Aviv is best known for its high-tech startups in such fields as big data, internet-of-things, cloud computing and mobile phone apps. But a startup in a completely different field soon hopes to begin bottling the country's first-ever single malt whisky.
The Milk & Honey distillery, which raised $76,000 by crowdfunding on Indiegogo in 2013 was founded by high-tech entrepreneurs Gal Kalkshtein, Simon Fried and Amit Dror. The company's first batch of whisky will be ready for consumption by 2018 but with too small a market in Israel, most of the 100,000 bottles will be exported to the US, where the Tel Aviv distillery hopes to exploit the booming whisky market and love of the Holy Land.
Milk & Honey CEO Nir Gilat told CNN that he believes there will be a market for the certified kosher whisky in the US and then eventually in Israel. "We took a look at what's happening in the US with the beer market, wine market, and whisky market and we saw that Israel follows the US," he said.
Published by Globes [online], Israel business news - www.globes-online.com - on March 30, 2016
© Copyright of Globes Publisher Itonut (1983) Ltd. 2016
Milk & Honey malt whisky