Israeli mobile app control co Rollout raises $2m

start up  picture: shutterstock

The company's product allows mobile developers to easily and quickly debug, control and fix live apps in real time.

Israeli mobile app control developer Rollout has completed a $2 million Series A round of financing. The $2 million investment was led by Canaan Partners Israel (CPI) and included participation by existing investors Plus Ventures, 2B Angels and Star Farm Ventures.

Canaan Partners Israel's Managing General Partner Izhar Shay will join Rollout as a new board member. The proceeds will be used to further develop and commercialize the company's SDK, which allows mobile developers to easily and quickly debug, control and fix live apps in real time. The funds will be used to develop additional product features such as launching Android support for the SDK and execute on the company's go-to-market strategy. Rollout is also expanding its presence in the US and has appointed NY-based Ophir Prusak as VP Marketing.

Shay said, "CPI forges long term partnerships with entrepreneurs who are passionate about their ideas and diligent on executing their plans. Rollout is in a prime position to revolutionize how mobile apps are updated and deployed, which will have profound business implications for the mobile development and operations of almost any company."

To date, more than 2,000 developers use Rollout in more than 120 apps, running on more than 12 million weekly active devices. Companies using Rollout include Intuit, Badoo, ask.fm, Glow, and GrabTaxi.

With offices in Tel Aviv and New York, Rollout was founded by Erez Rusovsky and CTO Eyal Keren.

Published by Globes [online], Israel business news - www.globes-online.com - on October 21, 2015

© Copyright of Globes Publisher Itonut (1983) Ltd. 2015

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start up  picture: shutterstock
start up picture: shutterstock
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