Israeli social music app co MUGO raises $1m

MUGO Photo: PR

MUGO enables users to listen together to the same song.

Israeli music app MUGO has raised $1 million in seed capital from a strategic international investor and private investors from Israel, Germany and the US. The app was launched last week in the App Store and Google Play. MUGO was founded by CEO Ori Segal, VP Product Shay Goldberg and CTO Roman Slutsky. MUGO's app is a music player that enhances the experience of listening to music and enables users to listen together to the same song, LIVE, simultaneously at the same point on the song, live share music, follow other users with similar musical preferences and taste, instantly share playlists with friends, play music according to mood and discover the type of music playing in their area.

The MUGO app, in addition to being a music player, is actually a social network that turns music into a group and social experience.

Segal said, "Music has always been a social and group experience. As of late, in the mobile era, music has become a lone personal experience. Music is experienced using mobile devices, via YouTube or by monthly subscription to various music providers such as ‘Apple Music’, etc."

He added, "If the user wants to share music and/or participate in a social experience relating to music, the user has to “juggle and paste” between several different applications and, as per the solutions available today, resulting in a very mediocre experience. MUGO has changed this ‘lone experience of listening to music’ by enabling group listening to the same song at the same time, thus bringing back the broad social experience to music. This is similar to our user experience with apps such as ‘Instagram' ‘and ‘Pinterest’ where we upload and share images from various sources at a single location. With MUGO we share music from different sources with others, using a single app that is not only a social network but is also a music player of the highest quality."

The power behind MUGO is its patented “LIVE Share” technology. This technology enables users to listen in real-time to the same song, synced to the exact same point in the song, even if the song is accessed from different music providers.

Published by Globes [online], Israel business news - www.globes-online.com - on May 21, 2017

© Copyright of Globes Publisher Itonut (1983) Ltd. 2017

MUGO Photo: PR
MUGO Photo: PR
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