Israeli optical tracking based sports analytics company Track160 has announced a $5 million Series A financing round led by the ADvantage Sports Tech Fund. Other strategic shareholders include the Bundesliga, Germany’s premier football league, REDDS Capital, Aaron Stone, Marc Rowan, and others. Following the launch of its first product, Coach160, the company is currently serving soccer clubs in Europe, Asia, and Latin America.
Founded in 2017 by Dr. Miky Tamir and Michael Birnboim, Track160 has developed a fully automated tracking solution for soccer teams. The company’s state of the art system uses simple portable cameras that can be set up at a single venue location to identify and track the players and ball in 3D throughout the match. This unique accuracy allows the company to deliver detailed insights on player fitness and a team’s tactical performance.
Track160 CEO Doron Houminer said, "Professional clubs and athletes have long benefited from experts input during training and gameplay. This input is a major driver in maximizing performance and avoiding injury for any athlete. With our cutting edge deep learning technology, we are able to augment these measures and provide a holistic solution, unique metrics and unprecedented analysis to athletes and coaching staffs globally. Our team of computer vision and deep learning experts is only scratching the surface of what we will be able to do in football and beyond."
Advantage partner Jeremy Pressman said, "What drew us to Doron and team was their unparalleled technology within the multi-billion dollar tracking and analytics market. The company's ability to enable affordable skeletal tracking and tactical analysis on readily available commercial cameras is game-changing and has wide application across broadcast and training."
Published by Globes, Israel business news - en.globes.co.il - on November 14, 2019
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