Israeli startup mobeego is carrying out the worldwide launch of its mobeego disposable charger, which can charge a smartphone battery for up to four hours, at a price of around $2.50 per charging unit. The company describes its product as an “energy drink for the mobile phone” and the charging unit is actually designed in the shape of a tiny energy drink can.
The charger is designed as an inexpensive, simple, instant, and environmentally friendly solution for continuous and worry-free use of smartphones, without the need to use a standard smartphone charger, to pre-charge the charging unit, or a cable or even to find an available power outlet. mobeego is suitable for both Google Android and Apple iOS smartphones, as well as most old mobile phones.
mobeego, which invented the environmentally-friendly charger and spent over a year on its development, is now working to establish franchise-based distribution networks worldwide with an emphasis on developed countries. mobeego is already in advanced talks with potential franchisees in several countries, including the US, Germany, France, Belgium, Russia, South Africa, Chile and Israel. The company plans to initially sell several hundred thousand charging units in the coming months and several million charging units a year during 2016.
mobeego was founded in 2014 by a team of Israeli entrepreneurs. The company is headquartered near Ashdod, and uses a manufacturing plant in China. Its vision is to guarantee that mobile phone users over the world can easily access battery power at any kiosk and that no mobile phone will ever be without power during the day.
The disposable mobeego charger is designed for the numerouss situations in which the mobile phone’s battery runs out - while walking on the street, on trips, and any time or place where a user is not able or willing to charge his phone the usual way.
The instant chargers are intended to be sold as widely as possible around the world - at kiosks, convenience stores, and a wide range of other points of sale, including bus and train stations, vending machines, hospitals, airports, cinemas, theaters, sports stadiums, and entertainment venues for shows, concerts, and so forth. mobeego is also launching an additional version of its charger, which can charge extreme cameras such as GoPro Hero, Xiaomi Yi and various other extreme cameras.
The company plans to market the charger in extreme sports equipment shops and in ski resorts, in order to make sure that extreme sports enthusiasts will not miss a moment due to lack of energy.
When necessary, a user can buy the charger at an easily accessible point of sale and charge the battery in order to use the phone. To protect the environment, every user can throw away the mobile phone “energy pack” at a special facility at the mobeego point of sale.
The Israeli startup is currently developing a new model, which will be available shortly, which will include a deposit that will be refunded to users who return the disposable charging unit.
The mobeego charger contains two simple elements. One is a miniature adapter for Google Android and Apple iOS-based phones, which connects to the phone’s charging outlet. mobeego recommends making a one-time purchase of the adapter at the many points of sale around the world at a cost of around $5 (including one free charging unit). It also recommends keeping the adapter in an available place, such as a wallet, handbag, or key ring. The second element is the charging unit, which attaches to the adapter and is connected to the telephone, and is expected to cost around $2.50. The charging unit will allow continued use of the phone during charging of the battery. The charge provides 1-4 hours of phone use, depending on the intensity of battery use. In case the consumer buys the charging unit for future use or a back-up, the unit can be used within no less than 10 years.
The design concept of the mobeego charging unit is a can of an energy drink, which easily provides extra power to the mobile phone during the day. The adapter and the charging unit are separate, cancelling the need to carry a large item, while enabling customers to repeatedly use the adapter and recycle the charging unit. Most mobeego products will be sold in single-unit packets and double shot packets. The products will also be sold in six-packs to customers seeking longer-term battery power during long trips or other purposes.
The mobeego charger is compliant with the CE and FCC standards, and its battery is compliant with the UL standard.
The mobeego adapter weighs 4 grams (0.14oz) and is 2.2-cm (0.87”) long by 2.6-cm (1.02”) wide. The charging unit (“the energy drink can”) weighs 24 grams (0.85oz) and is 2.2-cm (0.87”) long by 4-cm (1.57”) wide. The outlet voltage is 5 volt, and the outlet current is 650 milliampere (mA). The products are packed for maximum efficiency to minimize storage space and transportation costs.
Published by Globes [online], Israel business news - www.globes-online.com - on November 9, 2015
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