Israelis bought 2.85m smartphones in 2014

Samsung Galaxy 4

Smartphone sales in Israel rose 19% in 2014 to 2.85 million from 2.4 million in 2013, according to IDC Israel research.

Smartphone sales in Israel were unstoppable last year, rising 19% to 2.85 million from 2.4 million in 2013, according to data provided to "Globes" by IDC Israel research.

This figure is surprising considering that smartphone prices have not gone down and Israeli consumers spend an average of NIS 3,000-4,000 on their smartphones. Israelis also bought 460,000 regular mobile phones last year.

However, there were no surprises about which were the most popular models - the Samsung Galaxy and the Apple iPhone. Information provided by the mobile carriers shows that the two single most popular models were the iPhone 6 and the Galaxy S5, followed by the Galaxy S4, iPhone 5S and LG's G3.

A search on Zap's price comparison site suggests that in 2014 Samsung and LG dominated the market with the iPhone nowhere in sight. The most sought after models on Zap in 2014 were LG's G2, the Galaxy S3 and S5, LG's G3 and the Galaxy S4.

Samsung led the Israeli market in 2014 with a 35.5% market share (up from 34% in 2014), Apple had a 31% market share (up from 28% in 2013), LG had a 14% market share (up from 7% in 2013), HTC had a 4.5% market share (up from 4% in 2013), and Sony had an 3.5% market share (down from 8.5% in 2013). Alcatel saw its market share fall to 3.5% last year from 7.5% in 2013.

60% of Israelis still buy their smartphones from the mobile carriers, although an increasing number of Israelis buy their devices from private stores or from abroad via the Internet.

Published by Globes [online], Israel business news - www.globes-online.com - on March 12, 2015

© Copyright of Globes Publisher Itonut (1983) Ltd. 2015

Samsung Galaxy 4
Samsung Galaxy 4
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