Marketing data company Datorama has closed a $15 million financing round led by Marker LLC and Eric Schmidt's Innovation Endeavors. Previous investor Cedar Fund also joined the round.
The funding follows a year of rapid growth. Datorama can recruit new partners within just a few hours, and in addition to the US, is already serving agencies and brands in Australia, France, Spain, the UK, the Netherlands, Israel and Latin America.
"Datorama provides a seamless, comprehensive and lightning-fast platform that is easy for anyone to deploy and use," said Marker LLC Partner Rick Scanlon. "With Datorama, marketers are able to show meaningful improvements in top-line performance and unit economics, all without having to dedicate resources to pulling together and making sense of disparate data."
"We believe the marketplace needs an infrastructure to improve marketing decisions," said Innovation Endeavors Founding Managing Partner Dror Berman. "Datorama provides it. That's why Datorama has onboarded scores of agencies and hundreds of brands during the past year. We foresee even greater growth as more companies learn what Datorama can do." While the company's engineering team keeps growing, it will use the new investment primarily to staff up in sales and marketing as it continues to expand into new markets."
Published by Globes [online], Israel business news - www.globes-online.com - on September 29, 2014
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