Digital media services provider RRsat Global Communications Network Ltd. (Nasdaq:RRST) has signed a seven year agreement with Cisneros Media, one of the largest producers of Spanish-language content in Latin America, and the owner and operator of Pay-TV channels.
RRsat will provide Cisneros Media with full playout and global distribution services of their portfolio of Pay-TV channels, which includes Venevision Plus, VmasTV and VePlusTV. As business and operations expand, a new RRsat playout center will be established at the Venevision Studios. The planned playout center will be housed at Cisneros Media's Miami studios, one of South Florida's largest and most prominent production facilities.
"RRsat's high standards and quality service enables us to exceed the growing necessities of our clients and the demands of our viewers for more variety of content, expanded reach, greater accessibility and viewing experience," said Jonathan Blum, President of Cisneros Media. "They also offer us the capability of efficiently managing and maximizing the potential of our content, greatly improving our workflow."
RRsat's Media Asset Management (MAM) system enables Cisneros Media to acquire large volumes of content in real time and automatically playout and distribute it within seconds, maximizing and optimizing the return on assets.
"This partnership with Cisneros Media demonstrates RRsat's long term vision to strengthen our broadcasting presence within Latin America, making the region one of our leading target markets with our customers," stated Dante Neyra, Head of Commercial Services & Development of RRsat America. "With local support and global corporate backing, we provide Cisneros Media with the most comprehensive solutions to meet viewer's growing demand for high standard of quality."
Published by Globes [online], Israel business news - www.globes-online.com - on August 13, 2014
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