French marketing technology firm Toluna has announced the acquisition of Israeli digital tracking startup Crossense. No financial details were disclosed. Crossense's team of 10 who are based in Nielsen’s innovation incubator - Nielsen Innovate in Caesarea - will join Toluna’s R&D center in Haifa.
Crossense provides unique permission-based digital tracking solution that deliver insight into cross-platform digital behavior. Crossense provides customers with an understanding of connected consumer behavior from video and music consumption to ad exposure and e-commerce shopping across devices.
Toluna CEO Frédéric-Charles Petit said, "At Toluna we are committed to providing customers with high-value insight, accessible in real-time. Crossense data provides unrivaled depth of information via the Toluna digital consumer insight platform. This offering will change the way marketing decisions are made.”
Crossense cofounder and CEO Tsahi Ben-Yosef said, "We're excited to join the team at Toluna, and to work together to build the next generation of tools for uncovering digital consumer insights in real-time. Toluna capabilities and vision are a perfect fit for our unique technology to understand consumer behavior through digital tracking."
“We at Nielsen Innovate are pleased at Toluna’s decision to acquire Crossense. Their unique solution and forward-thinking team combined with the growing demand for digital tracking solutions suggests this is just the beginning for Toluna and Crossense,” said Bruce Haymes, Managing Director, Nielsen Ventures, and a member of the Nielsen Innovate Board of Directors.
Published by Globes [online], Israel business news - www.globes-online.com - on September 8, 2016
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