While the Ministry of Finance works on its own plan for control of middlemen's margins in fresh produce, the Israel Vegetable Growers Association has come out with an initiative of its own to deal with one part of the supply chain.
In a letter to Minister of Finance Moshe Kahlon and Minister of Agriculture Uri Ariel, Israel Vegetable Growers Association Meir Yifrah proposes restricting the consumer price to NIS 2 per kilogram above the daily price published by the Plants Production and Marketing Board, or 35% over the daily price, whichever is the lower.
"The Israel Vegetable Growers Association cannot stand by and watch trading in vegetables and fruit in Israel collapse, with both the farmer and the consumer harmed by the reality of the marketing system and the wholesalers' margins."
The Israel Vegetable Growers Association is also demanding a return to the original plan of constructing a modern, central wholesale market at Mesubim Junction and calls for the removal of the objections that are stopping the plan.
The Association says that if the decision to upgrade the Tzrifin Market instead of constructing a new market remains in force, the present size of the Trifin Market will be inadequate, and the plan should be based on adding more land area to the site and other business activities to make it more economically worthwhile.
Published by Globes [online], Israel business news - www.globes-online.com - on August 14, 2016
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