Israeli startup Bonshine, led by former Gett (GetTaxi) CEO David Glatman, has raised $1.5 million from investors Theodore Gur and Alex Nagorski. Glatman himself also took part in the round. The company has developed an app for ordering an environmentally-friendly waterless car cleaning.
The app is being offered free of charge. Company representatives arrive to clean the car inside and out, as arranged in advanced and at the requested location. The app provides online updates on the status of the car cleaning and allows payment by credit card, including a tip for the cleaner. The customer can rate the cleaning according to level of service and satisfaction.
The service will be operated in Herzliya Pituach in the initial stage, and its extension throughout Israel is scheduled for the coming months. When nationwide deployment is completed, the service will be provided upon request.
The innovative environmentally friendly technique used in the auto cleaning service employs a liquid produced from plants and five types of wax made by Italian company Mafra. The car is polished and covered with a wax layer that protects the paint.
The service is available during working hours at the usual prices for a car wash NIS 29 for an external cleaning and NIS 50 for cleaning inside and out.
As GetTaxi's first CEO, Glatman was responsible for setting up its system when it began operating in Israel. Bonshine, which currently has 40 employees in its offices in Petah Tikva, wants to expand to the US in 2016 and later to Australia. Glatman said, "The company has reached thousands of cleanings a month. We have dozens of business customers and thousands of private customers."
Published by Globes [online], Israel business news - www.globes-online.com - on April 12, 2016
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