Real-time website optimization and personalization platform developer Dynamic Yield Ltd. has raised $12 million in its Series B funding round. Marker LLC led the round and was joined by current investors Bessemer Venture Partners, Eric Schmidt's Innovation Endeavors, and the New York Times Company, and by ProSiebenSat.1 Media AG (XETRA: PSM) making a strategic investment.
Dynamic Yield, founded in 2012 by CEO Liad Agmon and CTO Omri Mendellevich, is headquartered in Tel Aviv. It will use the proceeds to expand its offices in London and New York and open an office in Germany. ProSiebenSat.1 will market Dynamic Yield’s product in Germany, Austria, and Switzerland. CEO and CTO
Dynamic Yield optimizes over two billion website pages a month, and delivers a personalized experience ranging from promotions to content and calls-to-action, to more than 120 million monthly website visitors.
“The pressure on marketers is only getting more intense. Demonstrating ROI is critical to success while the cost of bringing customers to a site continues to rise,” said Agmon. “With Dynamic Yield, clients can seamlessly deliver a personalized experience to every single visitor to their website. They experience an uplift as high as 100% in conversion rates and revenues as a result. These are real numbers they can point to, and who doesn’t want to point to increased revenue?”
Published by Globes [online], Israel business news - www.globes-online.com - on June 22, 2014
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