Leading mobile TV chip maker Siano Mobile Silicon announced today that its multi-standard MDTV receiver chip is powering the newly launched iPhone 3G accessory in Japan. It will support ISDB-T One Seg television broadcasting. SoftBank BB Corporation (TSE: 9984) and SoftBank Mobile Corporation, which officially launched the innovative iPhone 3G 'TV and Battery' on December 31 in Japan.
The iPhone 3G accessory can be sold with every new iPhone 3G and also as an after-market accessory.
The iPhone 3G accessory streams digital television to the iPhone 3G via Wi-Fi, based on Siano’s SMS1100 chip, which supports ISDB-T One Seg the mobile TV broadcasting standard of Japan. In addition to mobile TV, the iPhone 3G accessory can provide redundant power for the iPhone 3G battery, practically functioning as a charger-on-the-go.
SoftBank BB's iPhone 3G Sales Manager, Tomotaka Nakagawa said, “The iPhone 3G is all about having fun. We’re excited to launch this new innovative accessory, and we believe it will be very popular among iPhone 3G customers especially in light of the high demand for mobile TV in Japan. Due to Siano’s high performance receiver chip, iPhone 3G users will now be able to enjoy exceptional quality digital TV in Japan.”
The iPhone 3G TV accessory represents a major design win for Siano in Japan, following the launch of its SMS1100 receiver chip with support for ISDB-T early in 2008, and the opening of its Japan offices in July. Siano CE Alon Ironi said, “To be selected for the iPhone TV&Battery accessory is testament to the high performance of our MDTV receiver chips. We look forward to providing Japan’s multimedia-savvy end-users with a superior mobile TV experience high quality TV reception both indoors and on-the-go.”
Only two weeks ago Siano was selected to power CMMB mobile TV for leading Chinese phone makers ZTE, Tianyu, CEC Telecom and MP3/4 giant AIGO.
Published by Globes [online], Israel business news - www.globes-online.com - on February 9, 2009
© Copyright of Globes Publisher Itonut (1983) Ltd. 2009