Despite the media buzz, only 1% of Israeli Internet users have registered for the Twitter micro-blogging service, according to the TIM survey for April of websites' weekly exposure rates. The survey found that 18% of Internet users said that had heard about Twitter, with a substantial drop-off among surfers over the age of 50, compared with younger Internet users. More secular Internet users knew about Twitter than religious surfers. There was no difference between men and women.
Google Israel again topped the rankings with a weekly exposure rate of 89.6%. The gap between portals Walla Communications Ltd. and ynet widened in April, after narrowing in the preceding months. Ynet's weekly exposure rate fell 10.7% in April to 55.8%, while Walla's weekly exposure rate rose 3.6% to 68.6%.
Nana10 weekly exposure rate rose 2.6% in April putting it in sixth place, with a weekly exposure rate of 31.4%.
The monthly TIM weekly exposure rate survey is a nationwide sample 800 Jewish Internet users over the age of 13.
Published by Globes [online], Israel business news - www.globes-online.com - on May 13, 2009
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