The evidence-based medicine trend is gaining popularity among Israeli medical device companies as well. Tel Aviv Stock Exchange (TASE)-listed Mazor Surgical Technologies is joining the trend and released today the results of a comparative trial between it and systems with which it seeks to compete.
Evidence-based medicine is based on the concept that in order to market a healthcare product in the current economically-pressured world, a company, even after receiving regulatory approval, must invest in studies that show not only the product's effectiveness, but also its contribution to the patient's health in comparison with alternatives, both health-wise and economically.
Mazor's trial compared its system for three-dimensional imaging in surgery (C-Insight) to existing systems, which are ten times more expensive than Mazor's. According to Mazor, the study showed that its product had similar results to the other systems.
Mazor's share rose 15% today.
The study also showed that it was possible to reduce x-ray exposure, compared with competing systems.
The research was conducted at Hadassah Hospital. C-Insight is based on sophisticated analysis of images from x-rays, which are already located in operating rooms, in lieu of CT machines.
In the past several months, Mazor signed several agreements to set up trial systems of its C-Insight at three US hospitals and 2 hospitals in Germany.
Published by Globes [online], Israel business news - www.globes-online.com - on June 22, 2009
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