Online casual games company Oberon Media Inc. has announced a collaboration with Samsung in which the Korean company will put the company's interactive games on its Internet TV. The announcement was made at the Consumer Electronics Show in Las Vegas.

Samsung has been developing and manufacturing TVs that include Internet technologies. By going online, users can receive Internet services such as new bulletins, weather forecasts, stock market updates or watching You Tube.

Samsung will enable users to download Oberon's casual games via its TV applications store. For example, Oberon's game Dream Day Wedding will cost $5. The game, developed and published by I-play, Oberon Media’s publishing division, is the first in the top selling, wedding-themed franchise that has reached more than 60 million casual gamers through PC, console, and mobile platforms. A dedicated TV version of Dream Day Wedding has been created by Oberon’s Interactive TV division exclusively for the Samsung living room environment and the remote control.

Oberon Media senior director of ITV business partnerships Sharon Rosenman said, “Providing games to Samsung connected TV users is part of our strong 3-screen relationship with Samsung, which also covers games for mobile handsets and PC’s."

She added, “Oberon’s Interactive TV games catalog includes hundreds of market-proven games designed for the TV screen and the remote control, and based around hit casual game brands. Samsung’s HDTVs serve as an ideal platform for this content. We look forward to rolling out additional titles on Samsung’s Internet@TV throughout 2010.”

Published by Globes [online], Israel business news - www.globes-online.com - on January 12, 2010

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