Cafe chain Cafe Cafe today announced that it will open 16 more branches during 2010 at an investment of NIS 30 million. All the new branches will be outside the Tel Aviv area. The company said that the expansion will turn it into Israel's largest cafe chain.
New branches will be located in Jerusalem, Haifa, Petah Tikva, Kiryat Tivon, Beit She'an, and other towns.
Cafe Cafe also announced that its branches in the Tel Aviv area will be redesigned and rebranded.
Cafe Cafe CEO Avinoam Ben Mocha said, "This expansion corresponds with intensive in-depth work at our present branches, in order to position the chain and strengthen its foundations."
Cafe Cafe had NIS 300 million in sales in 2009, up from NIS 200 million in 2008. The privately owned chain opened its first cafe in Tel Aviv in 2001, and it now has 96 cafes operated by franchisees. The company has 4,000 employees.
Published by Globes [online], Israel business news - www.globes-online.com - on February 9, 2010
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