Israel's Burger King chain is to be rebranded as Burger Ranch. The decision to rebrand comes 18 months after the Orgad Brothers, who own the Burger King franchise in Israel, acquired Burger Ranch after the hamburger chain had gone into liquidation.

Dispensing with the Burger King franchise will save the Orgad Brothers significant royalty payments to the global burger company.

Burger Ranch currently has 52 outlets in Israel, while Burger King has 55 branches.

Published by Globes [online], Israel business news - www.globes-online.com - on May 10, 2010

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