Better Place will begin selling electric vehicles in Israel in August, "Yediot Ahronot" reported this morning.
The company, managed by Shai Agassi together with Ofer Brothers controlled Israel Corp. (TASE:ILCO) has reportedly closed its visitors center near the Glilot Junction, north of Tel Aviv, and is converting it into a sales center that will offer the company's first electric car - the Renault Fluence ZE - to Israeli customers.
The sales center, which will be Better Place's "flagship store," will open in a huge warehouse at the Glilot Junction that formerly served as a fuel storage warehouse. The test track built for the visitors center will remain so that customers can try out the electric vehicle.
The price of the cars has not yet been published. Better Place is expected to reveal details about prices and usage contracts next month.
Shai Agassi has previously pledged that the monthly cost for purchase, use, maintenance and fuel will be lower than the current cost of a similar gasoline fuelled car. Another significant factor will be the tax incentive with only 10% purchase tax on electric vehicles compared with 90% on regular cars.
Published by Globes, Israel business news - www.globes-online.com - on April 26, 2011
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