Ferrari and Maserati importer Auto Italia Israel Ltd. today opened its showroom in Tel Aviv. The 2,000-square meter showroom at Kardan House, includes a museum of the cars, and will also have a café. Ferrari and Maserati designers helped design the showroom to reflect the legendary cars' standards and identity.
Auto Italia Israel CEO Zohar Alon said, "The Israeli market is thirsty and ready for the import of Ferraris and Maseratis. The number of cars have been been delivered and the lengthening waiting list proves that our move was the right one."
The cheapest model is a Maserati GT, with a list price of NIS 901,000. The cheapest Ferrari is the California with a 4.3-liter engine, with a list price of NIS 1.63 million. The most expensive Ferraris that will be imported is the Ferrari FF coupe, with a list price of NIS 2.36 million and the 599GTB with a list price of NIS 2.33 million.
Auto Italia Israel is jointly owned by Kardan NV (TASE: KRNV;AEX:KARD) subsidiary Kardan Vehicle Ltd. (TASE: KVCL) (the Avis franchisee in Israel) and Alon Group. The company is authorized to import by order all Ferrari and Maserati models.
Car industry sources believe that 20 Ferraris and Maseratis have already been ordered.
Published by Globes [online], Israel business news - www.globes-online.com - on March 29, 2012
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