Strauss Group Ltd. (TASE:STRS) chairperson Ofra Strauss and Virgin founder Richard Branson today launched Virgin Strauss Water, a UK joint venture which aims to "transform the way Britain drinks water at home."
Virgin Strauss Water is offering purified water solutions through counter-top units plumbed directly into the water mains. The dispensers purify tap water and provide chilled or boiling water.
Virgin Strauss Water says that 20% of UK homes use bottled water and another 20% use filter jugs meaning that there is a market of 10 million British households who do not want to drink standard tap water.
Branson said, “I love businesses that help to improve our way of life and Virgin Pure’s T7 does just that by encouraging people to drink more water in an efficient way. Pure, chilled and boiling drinking water at the touch of a button means no more lugging bottles home, waiting for filter jugs to trickle through or kettles to boil for that great cup of tea.”
Strauss said, "Strauss Group is committed to improving people's lives. Our new partnership with Virgin bears exceptional strategic significance as Strauss Water's knowledge, expertise and technology partner well with Virgin's excellent understanding and response to consumers' needs. This connection will result in the establishment of a company that specializes in providing pure, safe and tasty drinking water to consumers in the UK and additional countries."
Published by Globes [online], Israel business news - www.globes-online.com - on May 30, 2012
© Copyright of Globes Publisher Itonut (1983) Ltd. 2012