Ad monetization co Inneractive raises $3.5m

The financing round from new and current US and European investors was led by Evergreen Venture Partners. The company has raised $8.5 million to date.

Mobile app advertising monetization start-up inneractive Ltd. has raised $3.5 million in its second financing round from new and current US and European investors led by Evergreen Venture Partners. The company has raised $8.5 million to date.

Inneractive CEO Ziv Elul said, “This new round will help us bring more talent on board as well as facilitate our plan to increase our impressive growth and open new offices in New York City, India, and Singapore in addition to the ones in London, Tel Aviv and the Silicon Valley."

Evergreen general partner Adi Gan said, “inneractive is showing tremendous growth and traction. The mobile advertising and monetization space is growing exponentially and inneractive is at the cutting edge with a leading exchange that is already monetizing apps across all platforms."

Published by Globes [online], Israel business news - www.globes-online.com - on August 8, 2012

© Copyright of Globes Publisher Itonut (1983) Ltd. 2012

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