Software-as-a-service company Insightera, which develops market platforms that accelerate B2B customer acquisitions, has raised $1.5 million from Israeli venture capital fund Glilot Capital Partners.
Insightera was founded in 2010 by CEO Mickey Alon and VP business development Mike Telem. The company enables companies to accelerate sales procedures by analyzing business activities on their site. The system interfaces with marketing and sales systems of the company it is working with and allows it to better take advantage of its website, marketing hardware and data in its CRM systems. The system analyzes and responds to surfers' behavior in real time and is able to identify and categorize surfers according to geographical region, word search, areas of interest and more.
This is Glilot Capital's third investment after cyber threat solutions company Light Cyber and cloud security company Porticor.
Glilot co-manager Arik Kleinstein who has joined Insightera's board of directors said, "The company is operating in the fast growing field of adapting marketing and sales platforms of B2B companies to the special needs of each customer. We have found a unique technology in Insightier and a commercial vision managed by an experienced well-formed team of founders."
Insightier CEO Alon said, "The proliferation of data sources in the era of social networks and cloud computing allows us to bring the power of real time data analysis to the business world. The system leverages the existing marketing resources of our customers and accelerates sales processes by dozens of percentage points."
Published by Globes [online], Israel business news - www.globes-online.com - on September 23, 2012
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