Drink carbonation systems company SodaStream International Ltd. (Nasdaq: SODA) today announced that its products are being made available in Russia, Chile and Singapore through new exclusive partnerships.
SodaStream CEO Daniel Birnbaum said, "Our global carbonated beverage revolution is continuing across three continents as we bring our products to Chile and Singapore, and enhance our existing activities with a new distributor in Russia. Carbonated drinks are popular in all of these markets, and SodaStream looks forward to introducing these consumers to our smarter, simpler and more earth-friendly way to enjoy them."
In Russia, SodaStream will be distributed by Bureaucrat, a leading home and office solution company with over $1 billion in annual turnover, representing some of the world's most popular brands. SodaStream will launch nationwide at Media Mart starting as early as the first quarter of 2013.
In Chile, the company's products will be distributed by Volta, an organization that has successfully represented top global food supplement and pharmacy products across the country's retail stores. Volta is part of Eurofarma Brazil, with over $1 billion in annual sales. SodaStream said that Volta will launch SodaStream products initially at three top retailers, Falabella, CencoSud and Ripley, which own a variety of department stores, supermarkets, home centers and a TV home shopping network.
In Singapore, the company is teaming with Yeo Teck Seng, a leader in high-quality home and kitchen products. SodaStream will be available starting December at Singapore's premium retailer, Takashimaya.
Birnbaum added, "We look forward to expanding into even more countries next year."
Published by Globes [online], Israel business news - www.globes-online.com - on October 18, 2012
© Copyright of Globes Publisher Itonut (1983) Ltd. 2012