Matomy postpones IPO to 2014

Global performance marketing company Matomy has no plans to hold the IPO on the TASE, and New York or London are possibilities.

Global performance marketing company Matomy Media Group Ltd. has postponed its IPO to 2014.

Matomy CEO Ofer Druker had told "Globes" that there were plans to go public in late 2012 or early 2013. However, the plans have been put on hold, and the company will wait until next year. The delay is not necessarily related to the market climate, but to a deeper examination of the right momentum for the steadily growing company.

Matomy, which is profitable, is expected to reach $300 million revenue in 2014, up from $200 million in 2012. Its company value is estimated at over $300 million. It has no plans to hold the IPO on the Tel Aviv Stock Exchange (TASE), and New York or London are possibilities.

Half of Matomy's revenue comes from Matomy Media, one third from Matomy Market, which is engaged in performance based advertising, and the rest from Matomy Mobile and Matomi Money.

Today, Matomy announced its latest acquisition: Florida affiliateMobAff, reportedly for $5-7 million.

Published by Globes [online], Israel business news - www.globes-online.com - on July 10, 2013

© Copyright of Globes Publisher Itonut (1983) Ltd. 2013

Twitter Facebook Linkedin RSS Newsletters גלובס Israel Business Conference 2018