Personalized video ad co Eyeview raises $8.1m

The proceeds will be used to expand marketing throughout the US and further product development.

Personalized video ad company Eyeview has raised $8.1 million in a Series C round of financing. The investment round was led by Marker with the participation of previous investors Lightspeed Ventures, Gemini Israel Funds and Nauta Capital. The company has raised $19.4 million including the latest financing round and investors also include Eric Schmidt's Innovation Endeavors.

The proceeds will be used to expand marketing throughout the US and further product development.

Eyeview was founded in 2007 by CEO Oren Harnevo, CRO head of sales Tal Riesenfeld and CTO Gal Barnea. The company is headquartered in New York and has its development offices in Tel Aviv. The plan is to double the workforce from 15 to 30 over the next two years.

Eyeview develops technology solutions that enable advertisers and agencies to create and target personalized video ads. The company has a vision for online video advertising and for what it can be in the digital age and aspires to bring the most comprehensive, advanced video advertising technology solution to the market.

Eyeview's technology enhances brand quality video ads by adding dynamic compositions that are updated and targeted in real-time, allowing advertisers provide a more personal, relevant, local and brand effective video experience. The company's team has experience from leading companies in the industry such as Google, YouTube, 888.com, HP, Kontera and more.

Published by Globes [online], Israel business news - www.globes-online.com - on August 1, 2013

© Copyright of Globes Publisher Itonut (1983) Ltd. 2013

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