Consumer management solutions developer Gigya Inc. has raised $25 million. Greenspring Associates led the round, and was joined by existing investors, including Benchmark Capital, Mayfield Fund, DAG Ventures, and Advance Publications. The software-as-a-service (SaaS) company will use the proceeds to meet increased demand for products like Social Login, Registration-as-a-Service, Identity Storage and the NEXUS Partner Ecosystem, to expand its staff around the world, and to invest heavily in product development.
Gigya's Connected Consumer Management Suite connects brands with mobile and social consumers by helping them access, manage, and leverage first-party consumer data to increase marketing campaign performance and on-site social engagement. The company's technology is now being used by more than 700 of the world's largest businesses, reaching 1.5 billion unique mobile and desktop users per month. New clients in 2013 include World Wrestling Entertainment, Art.com, the American Association of Retired Persons (AARP), and "The Atlantic" monthly, which join US network ABC, Pepsico Inc. (NYSE: PEP), Verizon Communications Inc. (NYSE: VZ), and the National Football League (NFL).
Gigya is headquartered in San Francisco and has its development office in Tel Aviv. It also has an office London. Gigya chief strategy officer Eyal Magen, CTO Eran Kutner, and president Rooly Eliezerov founded the company in 2006. It was named as one of "Globes" top ten most promising start ups for 2009.
Published by Globes [online], Israel business news - www.globes-online.com - on September 22, 2013
© Copyright of Globes Publisher Itonut (1983) Ltd. 2013