Marketing intelligence developer Mintigo Inc. has raised $10 million in Series C funding led by Adams Street Partners with the participation of existing investors, Sequoia Capital and Giza Venture Capital.
The company will use the funding to scale its SaaS-based marketing intelligence platform to support increased demand. It will also use the funding to accelerate growth in the US and worldwide. Currently, companies such as Edmunds, BMC, Cloudera, and DocuSign use Mintigo’s platform to boost their marketing and sales pipeline.
Mintigo was founded in 2009 by CEO Dr. Jacob Shama, CTO Ehud Ben-Reuven, and VP Custimer Success Tal Segalov. The company's offices are in Hod Hasharon and San Mateo, California.
Mintigo’s marketing intelligence platform leverages big data analytics to continuously search large amounts of data on the web and in social profiles.
Mintigo also announced that David Welsh, partner with Adams Street Partners, will be joining the Board. He said, “Mintigo is unlocking huge value for its customers. By adopting real-time big data analytics solutions such as Mintigo’s Platform, users are able to develop more contextual and valuable sales strategies for their prospects."
“Companies already invest in customer relationship management and marketing automation software. Mintigo is able to feed those ‘empty box’ applications with a stream of intelligent data and insights that drives the sales conversations,” said Jacob Shama, co-founder and CEO of Mintigo. “This funding reaffirms the strong momentum for our data-driven marketing technology and we are excited to scale our operations and deliver our solutions to an even broader market.”
Published by Globes [online], Israel business news - www.globes-online.com - on October 20, 2013
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