Tnuva Food Industries Ltd., worried about lower sales of non-price controlled dairy products, has taken preemptive action. As first reported by "Globes", it is lowering prices for all white cheeses and some whipping creams.
The price of 3%, 1/2% and 9% fat white cheese will be NIS 5.11 per container, the same price as for 5% white cheese, which is price controlled. The price of flavored white cheese will fall to NIS 5.50 per container, NIS 0.40 more than the price of price-controlled 5% white cheese. Tnuva hopes to maintain sales with this differential.
Tnuva has also lowered the recommended retail price for a 250-milliliter container of 32% fat whipping cream by 16.4% to NIS 7.59; it has cut the price for a 250-milliliter container of 15% fat whipping cream by 9.1% to NIS 8.25; and cut the price for a 250-milliliter container of 10% fat whipping cream by 13.3% to NIS 8.25.
Tnuva said in response, "Following the regulator's decision, Tnuva has decided to cut prices on basic food products, which are not price controlled, in the hope that retailers will pass on these price cuts to consumers."
Published by Globes [online], Israel business news - www.globes-online.com - on January 1, 2014
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