Dynamic Yield's customers can run personalization, recommendations, testing and behavioral messaging from a single platform.
Israeli AI powered personalization software company Dynamic Yield announced today that it has raised a $32 million in a Series D financing round led by Viola Growth and with the participation of Union Tech Venture. Dynamic Yield has raised $77 million to date from investors including Bessemer Ventures, Vertex Ventures, the New York Times and Chinese search engine Baidu.
The Tel Aviv-based company was founded in 2011 by CEO Liad Agmon and CTO Omri Mendellevich. Agmon said, "When we built Dynamic Yield, we built it from the very get-go to be a technology that will be used by product teams and engineering teams to create a better framework for their marketers to be able to launch campaign at scale. Our technology can support very sophisticated use cases in a much more elegant way."
Dynamic Yield’s unique personalization technology combines data and activation in a single platform, allowing marketers to onboard data from all touchpoints along the consumer journey and act in real-time. With Dynamic Yield, companies can run personalization, recommendations, testing and behavioral messaging from a single platform to provide customers with cohesive experiences as they move across devices.
Published by Globes [online], Israel business news - www.globes-online.com - on August 8, 2018
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Liad Agmon and Omri Mendellevich Photo: PR