French sports goods retail giant Decathlon is continuing its major expansion in the Israeli market and will open a store in BSR City in Petah Tikva, sources inform "Globes."
Since opening its first 3,100 square meters store in Rishon Lezion in August 2017, Decathlon has become very popular with Israeli consumers, drawn by the chain's discount prices for sporting goods. The store planned for Petah Tikvah, at 3,650 square meters, will be the chain's largest in Israel.
Decathlon will be one of BSR City's first tenants. The project on Jabotinsky Road on the site of the former Osem factory, will comprise three-commercial floors above which BSR will be four towers at a cost of NIS 16 billion. The project, financed by overseas investors, will be completed in 30-months-time, BSR has confirmed.
Decathlon has also signed contracts to open a 3,000 square meter store in the Kraiyot BIG center in Haifa Bay and another 3,000 square meter store in the G Mall in Kfar Saba where Decathlon's Israel operations will also be headquartered.
"Globes" has also reported that Decathlon will open a 1,400 square meter store in Tel Aviv on the corner of Allenby Street and Rothschild Boulevard, The site is undergoing renovation after the former food market there closed down due to financial difficulties. Decathlon will also open a 3,000 square meter store in Netanya, and stores are also planned for the BIG Center in Beersheva. "Yediot Ahronot" has also reported that Decathlon is in talks to open a store in a new development in Jerusalem's Talpiot Industrial Zone.
Decathlon, founded in 1976 in the village of Englos near Lille, France, currently has 85,000 employees and 1,388 branches in 42 countries. The chain offers sporting goods in many categories at cheap prices.
Published by Globes, Israel business news - en.globes.co.il - on February 14, 2019
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