Trends-based advertising solutions developer Taykey, today announced the launch of a new marketing platform, a revolutionary approach for brands to automate the discovery and activation of trends, supported by $15 million in new funding. This investment round comes from Innovation Endeavors, Eric Schmidt’s venture arm, MSR Capital, and current investors, including SoftBank Capital, Sequoia Capital, Marker LLC and Tenaya Capital.

Taykey’s mission is to help marketers be where their audience is right now. Taykey discovers what’s trending for your audience, enabling marketers to automatically target and learn from it in real-time. Taykey’s marketing platform is transparent, and links to leading ad platforms and existing media platforms to bring the power of real-time trends everywhere.

Taykey had a record-breaking year in which the company executed more than 1,000 real-time advertising campaigns for its customers. The company has grown its revenue by 600% since January 2013, resulting from work for leading Fortune 500 brands like AT&T, Verizon, Proctor & Gamble, Disney, Marriott, MasterCard, Microsoft, Google, Starbucks and Toyota. Today, seven out of 10 of the top advertisers in the US, as defined by Advertising Age, are Taykey clients.

Taykey CEO and founder Amit Avner said, “Taykey’s vision is to help brands create ‘prime time’ opportunities online by targeting their ads against what’s most popular for target audiences, at any given moment. As we have progressed, we have learned that these trends have applications far beyond advertising. Understanding the trends that your target audience is following can inform everything from social media strategy to product design. The new Taykey marketing platform is a natural evolution of our existing solution, allowing brands to apply trends-based insights throughout their businesses.”

Published by Globes [online], Israel business news - www.globes-online.com - on January 20, 2015

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