AVG Technologies has acquired Israeli digital image organizer and gallery developer MyRoll, formerly Flayvr. No financial details about the acquisition were disclosed but media reports say that it was for about $5 million.
Flayvr was founded in 2012 by CEO Ron Levy and CTO Adi Ashkenazi - both veterans of the IDF 8200 Intelligence unit. The company raised $2.5 million.
Flayvr's product MyRoll organizes photographs and video clips using textual and behavioral analysis to determine the images most important to users. The company has also developed Gallery Doctor, which takes out bad images from galleries.
Writing on the company's website blog staff said, "We’re super excited to announce that we’ve been officially acquired by AVG Technologies and will be joining their new Mobile Center of Excellence in Tel Aviv. MyRoll and Gallery Doctor Technologies will continue to operate for now under the amazing umbrella of AVG. In the near future, we’ll be integrating our technology (and our swag) into existing AVG products. We’re eternally grateful to our awesome community that supported MyRoll throughout the years. You provided us with endless amounts of feedback, help, and support all to make our products better. Your heartfelt emails and reviews are what pushed us forward, and we’re humbled and extremely grateful for all of your help. We’d also like to extend a huge thanks to all of our investors, our amazing advisors, and all the people who have helped us formally and informally along this journey. Without your help and guidance, we wouldn’t have gotten to where we are today.Both MyRoll and AVG share the same vision of creating products that people love."
Published by Globes [online], Israel business news - www.globes-online.com - on November 13, 2015
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