Cellwize acquires crowdsourcing solution co CrowdX


Self-Organizing Network (SON) solutions provider Cellwize will enhance its offering wit crowdsourcing. Both companies are based in Tel Aviv.

Israeli Self-Organizing Network (SON) solutions provider Cellwize announced today that it has acquired Israeli startup CrowdX a provider of an innovative crowdsourcing solution that adds comprehensive insight into the end customers mobile experience. Both companies are based in Tel Aviv.

Cellwizes offering enhanced with crowdsourcing technology enables a range of unique capabilities for operators; evolving from a network-centric to a customer-centric optimization approach resulting in increased subscriber loyalty and profitability.

CrowdX, which was founded in 2009 by CEO Gil Friedlander, VP Business Development Amit Lubovsky, and CTO Ori Goshen, has raised $4 million to date. No financial details were disclosed about the acquisition but it is believed to be for just several million dollars meaning there were no great returns on the investment.

Cellwize was founded in 2012 by chief executive strategist Sasi Geva and CTO Daniel Dribinski

Cellwize CEO Ofir Zemer said,The mobile network environment, consisting of various radio technologies, vendors and services, is becoming ever more complex, making the mobile user experience more difficult to measure and optimize. We at Cellwize strive to enable operators to provide a personalized network experience to their subscriber base. We have seen that collecting and analyzing anonymized data directly from end-user devices, including new data points such as indoor/outdoor, Wi-Fi handover and roamer experience, and cross-correlating them with the network data already processed by Cellwize is essential in order to provide operators with a whole new view of their customers mobile journey and quality of experience (QoE).

Friedlander said, CrowdX brings innovation and experience, complementing the value Cellwize provides to its customers. Ofir further commented, the service-aware, customer-centric SON offering will revolutionize mobile network optimization. Together with the CrowdX founders and employees, we are merging the talent, mobile mindset and spirit of innovation in the development and deployment of CrowdView, elastic-SON and Value-Driven SON, thereby positioning Cellwize as the only independent SON vendor able to offer such a comprehensive product portfolio.

Published by Globes [online], Israel business news - www.globes-online.com - on May 17, 2016

Copyright of Globes Publisher Itonut (1983) Ltd. 2016

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