Citi Ventures invests in Israeli fintech co BlueVine

Eyal Lifschitz

Citi will support BlueVines scaling of its cloud-based working capital financing platform for small businesses and expansion into new markets.

Israeli fintech startup BlueVine has received a strategic investment from Citi Ventures. Financial terms of the investment were not disclosed.

Factoring invoice company BlueVine is a leading online provider of working capital financing to small businesses. Headquartered in Palo Alto, California and with offices in Tel Aviv, BlueVine was founded by CEO Eyal Lifshitz and CTO Nir Klar in 2013. BlueVine's investors include Lightspeed Venture Partners, 83North, Correlation Ventures, Menlo Ventures and Rakuten FinTech Fund.

Citi Ventures' investment will support BlueVines growth as it continues to scale its cloud-based working capital financing platform for small businesses and expand into new market segments. Citi Ventures makes strategic investments in dynamic startups and partners with its portfolio companies and Citi's global businesses to accelerate their growth and ability to scale. This represents a follow-on investment to BlueVines $40 million Series C financing in January 2016.

Lifshitz said, With a portfolio that includes Square, Betterment, DocuSign and Optimizely, Citi Ventures invests in segment leaders that are reinventing industries. We are honored to have them as a strategic investor and believe this further validates BlueVine as the leading small business solution for working capital financing. Citis industry expertise and large customer base make them an ideal partner as we accelerate our efforts to make working capital more accessible for small business owners.

Other recent developments at BlueVine include the appointment of former Google Capital manager Ana Sirbu to vice president of finance and strategy and the launch of Flex Credit, a platform expansion beyond invoice factoring to offer small businesses a revolving line of credit. BlueVine is currently on track to fund more than $200 million in working capital in 2016.

BlueVines platform addresses pain points like cash flow management for the growing market of small businesses in need of financing, said Arvind Purushotham, managing director and co-head of Venture Capital at Citi Ventures. Were excited to champion and accelerate the growth of a company that is setting the industry standard in providing expanded access to capital on an easy-to-use digital platform.

Published by Globes [online], Israel business news - www.globes-online.com - on April 27, 2016

Copyright of Globes Publisher Itonut (1983) Ltd. 2016

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Eyal Lifschitz
Eyal Lifschitz
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