search
Front > News

Content engagement co Playbuzz raises $15m

Shaul Olmert
Shaul Olmert
31 Mar, 2016 15:39
שלח תגובה במיילGlobes correspondent

The investment was led by Saban Ventures with the participation of The Walt Disney Company.

Online content engagement and social distribution startup Playbuzz has raised $15 million in new funding, led by Saban Ventures with participation from The Walt Disney Company. Existing investors 83North (formerly Greylock IL), Carmel Ventures and FirstTime Ventures also participated in the investment round. Last March, the startup raised $16 million.

Playbuzz will use the investment to further enhance its proprietary content-engagement platform and expand its sponsored content business, which already works with many of the world's leading brands to create and distribute native advertising campaigns at scale.

Founded in 2012 by CEO Shaul Olmert and CTO Tom Pachys, Playbuzz enables publishers, bloggers, marketers and brands to connect with audiences in a meaningful and share-worthy way, through interactive storytelling in easily digestible formats such as quizzes, lists, surveys, ranking and more. Olmert is the son of former Israeli Prime Minister Ehud Olmert. The company has 100 employees in its offices in Tel Aviv, New York, London, Hamburg and Nashville.

Olmert said, "Playbuzz enables publishers and brands to create content that matches today's content-consumption habits, while generating meaningful engagement and new monetization opportunities. The support of global leaders in media, such as Saban and Disney, will enable us to expand both our editorial reach and sponsored content business."

The Playbuzz platform is used by tens of thousands of publishers, brands and content creators to create and distribute content in formats that optimize audience engagement and social distribution. Examples of Playbuzz's innovative content formats include slideshows, flip cards, galleries, quizzes, lists and video snaps.

Saban Ventures managing partner Barak Pridor, who joins Playbuzz's board, said, "Engaging content is the key to media consumption, and Playbuzz has positioned itself as the leading platform for media companies and brands to create and distribute such content across all devices. Playbuzz's unique network and distributed sponsored content offering make it the ideal platform for editorial and commercial growth of its partners."

Published by Globes [online], Israel business news - www.globes-online.com - on March 31, 2016

© Copyright of Globes Publisher Itonut (1983) Ltd. 2016

Shaul Olmert
Shaul Olmert
Barak MX air defense system credit: IAI IAI profit jumps 55%

Israel Aerospace Industries posted a net profit of $493 million for 2024, and ended the year with an all-time high orders backlog of $25 billion.

A TSG system in tactical use credit: PR TSG signs cooperation agreement with US defense co

The agreement includes the integration of TSG's advanced technologies into sensor-based defense systems, which will be integrated into the operational systems of US defense units.

Bria CEO Yair Adato credit: Kseniia Poliak Israeli visual generative AI co Bria raises $40m

Bria’s Visual Generative AI platform empowers businesses to create predictable, controllable, and on-brand content that aligns with their visual language.

Amnon Shashua and Aviram Ziv credit: Eyal Izhar OrCam stymied by investor dispute with Shashua

Demands by institutional investors are blocking the visual and hearing impairment device developer's recovery plan.

Work on the Green Line credit: Bar Lavi Egged wins tender to operate TA light rail Purple, Green Lines

NTA awarded the tender to Egged, which already operates the Red Line, despite government ministry opposition to one operator for the entire network.

Gabi Seroussi illustration: Gil Gibli Board chooses Seroussi as IAI chair as Erdan freezes candidacy

Israel Aerospace Industries board chose Gabi Seroussi as chair even though he did not to go through the preliminary process of the Government Companies Authority appointments review committee.

Bavli Park penthouse credit: Eyal Tagar Tel Aviv Park Bavli penthouse sells for NIS 43m

A 44th floor penthouse in one of the two towers in businessman Yitzhak Tshuva's Park Bavli project has been bought by an Israeli businessperson.

El Al aircraft credit: Yoav Yaari El Al pilots receive nearly NIS 250,000 bonus each

Thanks to the agreements signed with the unions in 2018, El Al's employees as well as senior management share in last year's success.

Pentera CEO Amitai Ratzon credit: Eyal Izhar Israeli security validation co Pentera raises $60m

Pentera's platform enables security teams to analyze complete attack paths, identify root causes, and prioritize remediation for effective risk reduction.

Tel Aviv credit: Shutterstock Supply of unsold new homes hits record

Israel's real estate market is sliding into recession with 78,000 unsold new apartments in January, the Central Bureau of Statistics reports.

D&B chairman Doron Cohen and Meitar partner Dan Geva Meitar reclaims title of Israel's biggest law firm

Meitar has first place with 537 lawyers, followed by Herzog Fox Neeman with 512 lawyers, according to the latest Dun's 100 rankings.

First International Bank of Israel CEO Eli Cohen credit: Eyal Toueg First Int'l posts top return on equity

First International Bank of Israel's return on equity in 2024 was 19%, the highest among Israel's banks.

Dina Ben Tal Ganancia credit: Guy Kushi & Yariv Fein El Al almost quintuples profit

The airline posted a net profit of $545 million for 2024, 4.7 times the profit in 2023, and an all-time high.

Gev Hadari credit: Nati Hortig Sompo Israel appoints Gev Hadari as cybersecurity head

Hadari's expertise spans penetration testing, including Red Team operations, web applications, mobile applications, OT/IOT products, and both external and internal assessments.

Attack drones credit: Shutterstock IDF issues tender for 5,000 Israeli-made attack drones

Critics of the tender say the number being procured is insufficient and thewre are security concerns about Chinese components.

Real estate agencies illustration: Tali Bogdanovsky credit: Eyal Izhar Too many agents and too few housing deals in Tel Aviv

There were 2,270 second-hand homes sold in Tel Aviv last year, while the city has 2,566 registered realtors, "Globes" finds.

Twitter Facebook Linkedin RSS Newsletters גלובס Israel Business Conference 2018