Digital marketing technology developer Kenshoo today announced closure of a $20 million financing round led by Bain Capital Ventures. Kenshoo’s existing investors, Arts Alliance, and Tenaya Capital also participated in the round. The company plans to use the funding to further disrupt the digital marketing technology space with its proprietary approach to predictive media optimization.
Kenshoo currently delivers more than 1 trillion digital advertisements on an annualized basis and tracks over $200 billion in annualized online client sales revenue. Earlier this week, Kenshoo announced that its Halogen solution had emerged from beta after enabling marketers to increase revenue by 53% and investment by 36% across 90+ budget plans.
Kenshoo has now raised $50 million since it was founded by chairman and CEO Yoav Izhar-Prato.
Izhar-Prato said, “From the beginning, Kenshoo’s focus has been finding and creating solutions to the most complex problems marketers face on a daily basis.”
Published by Globes [online], Israel business news - www.globes-online.com - on April 9, 2014
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