Digital measurement co SimilarWeb raises $15m

Or Offer and Nir Cohen
Or Offer and Nir Cohen

SimilarWeb will use the funds to expand mobile product capabilities and target acquisitions in the mobile arena.

Just nine months after raising $18 million, Israeli digital insight and measurement standard developer SimilarWeb has completed raising a Series D round of $15 million. The latest investment was co-led by existing shareholders Naspers and Lord David Alliance. Including the latest financing round, SimilarWeb has raised $40 million. including from angel investors Yossi Vardi and Moshe Lichtman.

With the new financing round, SimilarWeb plans to increase the pace of its global expansion. SimilarWeb will also use this investment to pursue an aggressive mobile strategy by expanding mobile product capabilities, as well as targeted acquisitions in the mobile arena. SimilarWeb acquired Israeli competitive intelligence company TapDog in March for several million dollars.

SimilarWeb has 95 employees and has been hiring at a rate of 20 new employees every quarter.

SimilarWeb was founded in 2009 by CEO Or Offer and Nir Cohen, but changed direction over two years ago to its current business of tracking and analyzing Internet users and traffic. The company's complex analysis creates visual and user-friendly answers.

In 2013 SimilarWeb launched SimilarWeb Pro, the companys paid platform for marketing intelligence, which today is being used by leading global organizations. Since its launch, the company has achieved continual and significant growth in revenue and has become the new standard in web measurement.

In 2014 SimilarWeb introduced its mobile strategy by integrating mobile web and app analysis insights into SimilarWeb products. In the coming weeks the company will achieve an important milestone with the launch of its mobile app engagement product that will reveal previously unknown insights into app usage, engagement, and retention.

The new product is part of SimilarWebs vision to offer total digital intelligence across all devices and global markets. SimilarWeb was the first provider to have integrated website, mobile web, and mobile apps data onto a single platform.

Published by Globes [online], Israel business news - - on November 25, 2014

Copyright of Globes Publisher Itonut (1983) Ltd. 2014

Or Offer and Nir Cohen
Or Offer and Nir Cohen
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