Event planning platform co HoneyBook raises $22m


The Series B funding round led by Norwest Venture Partners will accelerate US expansion to every major city within 12 months.

Event planning platform company HoneyBook has closed $22 million in a Series B round of funding led by Norwest Venture Partners, with participation from Aleph and Hillsven. The proceeds will help HoneyBook scale its collaborative platform and make it available to even more event professionals in every major US city.

The company has raised $32 million to date, including this latest round. Previous investors include Aleph, UpWest Labs, Hillsven, Ev Williams, James Currier and Stan Chudnovsky of Ooga Labs, Naval Ravikant of AngelList, Ben Ling of Khosla Ventures, Michael Birch of Bebo, and Ben Narasin.

The company was founded in 2013 by four Israeli friends - CEO Oz Alon, Head of Product Naama Alon, CTO Dror Shimoni, and Head of Customer Experience Shadiah Sigala - who had encountered many difficulties in planning their major life events, and found that the industry was still managed as if the Internet didn't exist. HoneyBook is headquartered in San Francisco and has its development office in Tel Aviv.

HoneyBook offers a collaborative platform that streamlines all of the elements and processes of event planningfrom booking and collecting payments to collaboration. HoneyBook has quickly become a trusted tool for top event professionals to run their businesses and connect with their networks. In the last six months, the company has seen 10x growth, primarily from satisfied customers inviting their vendor networks to transact and do business together on the platform.

HoneyBook CEO Oz Alon said, An event professionals purpose is to create unforgettable moments for their clients. When an event comes together, every elementfrom the space to the sound to the visualsworks together in harmony to create the perfect experience. Unfortunately, the processes and tools used to plan these events are too often disconnected. At HoneyBook, we believe that this process should be as fluid as the event itself. Were here to change that by enabling event pros to collaborate effortlessly with their networks, speak the same language with each other, and deliver those wow moments from the very first interaction with a client.

Until recently, HoneyBooks services have been available only in the San Francisco Bay Area. With the Series B funding, HoneyBook will launch similar communities in Los Angeles and New York, and will accelerate its city-by-city rollout to every major hub in the US within the next 12 months. HoneyBook will also continue to focus on unrivaled customer service, building infrastructure, and engineering horsepower to support rapid growth.

Published by Globes [online], Israel business news - www.globes-online.com - on March 5, 2015

Copyright of Globes Publisher Itonut (1983) Ltd. 2015

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